A consulting practice built on careful listening
We started Solmera because we believed good advisory work should feel collaborative, not prescriptive. Businesses in Malaysia deserve a thinking partner who respects the complexity of their situation.
Back to HomeWhere Solmera began
Solmera was founded in Kuala Lumpur in 2016 by a small group of advisors who had spent years inside large organisations watching good ideas get delayed, diluted, or derailed — not from lack of effort, but from lack of clear thinking at critical moments.
We set out to build a practice that would provide the kind of structured, evidence-based thinking that larger consultancies apply to enterprise clients, but designed for the scale and pace of Malaysian businesses — from growth-stage founders to regional subsidiaries navigating the local market.
Eight years on, we remain a focused boutique. We do not grow for the sake of it. Every engagement is handled by experienced advisors, not delegated to junior staff with templates.
Our Mission
To help organisations in Malaysia make better-informed strategic decisions by providing clear analysis and thoughtful external perspective — without adding noise or pressure.
Our Approach
We listen before we advise. Every engagement begins with understanding your specific context — the constraints, the history, the people involved. Analysis follows from that understanding, not the other way around.
Our Promise
We will tell you what we honestly believe, not what we think you want to hear. If a project is not within our area of expertise, we say so. We would rather lose an engagement than give you advice we cannot stand behind.
The people behind your engagement
Every Solmera engagement is led by a senior advisor. No hand-offs to junior analysts once the work is underway.
Razif Hamdan
Founding Partner
Over fourteen years advising growth-stage businesses on market strategy and commercial positioning across Malaysia and Singapore. Previously a strategy director at a regional financial services group.
Yvonne Chai
Senior Advisor, Research
Specialist in competitive intelligence and market landscape studies. Brings a rigorous, evidence-first approach to every analysis — with particular depth in the retail, technology, and professional services sectors.
Navin Kumar
Advisor, Strategy & Operations
Works with founders and leadership teams on business model assessment and operational alignment. Background spans management consulting at a Big Four firm and CFO roles in the manufacturing and logistics industries.
How we maintain quality
We hold ourselves to consistent standards — not as marketing claims, but as practices built into every engagement.
Senior-Led Work
Every deliverable is produced and reviewed by an experienced advisor, not junior staff. We do not use graduate analysts as the primary workforce on client projects.
Evidence-Based Analysis
Our recommendations are grounded in data, market evidence, and documented research. We cite our sources and present the limits of our analysis honestly.
Client Confidentiality
All client information is treated with strict discretion. We do not share, reference, or discuss client details outside our firm. NDAs are available on request.
Timeline Adherence
We commit to realistic timelines and adhere to them. If circumstances change, we communicate early — you should never be wondering where your engagement stands.
Clear Documentation
Scope, pricing, and deliverables are agreed in writing before work begins. There are no hidden costs or scope creep without your explicit agreement.
Open Communication
We maintain a direct line with our clients throughout each engagement. Questions, concerns, and changes in context are welcomed — not treated as interruptions.
Advisory work for businesses that think carefully
The business environment in Malaysia has changed considerably over the past decade. Organisations face a more complex competitive landscape, shifting consumer behaviour, and regulatory developments that require thoughtful navigation. Off-the-shelf advice rarely fits these conditions well.
Solmera's work is always context-specific. We take the time to understand the industry dynamics, competitive pressures, and internal capabilities of each organisation before forming a view. This approach takes longer than producing a standard report, but it tends to produce insights that are actually useful.
Our advisors have worked across a range of sectors including financial services, professional services, consumer brands, technology, and manufacturing. We bring methodological rigour from management consulting alongside the practical perspective of people who have worked inside businesses at senior levels.
For organisations at a crossroads — whether considering market expansion, refining their competitive position, or reassessing their business model — we offer a structured, thoughtful sounding board and a clear analytical framework to support better decisions.
Interested in what we do?
An introductory call takes 20 minutes and costs nothing. It is often enough to understand whether we are a good fit for what you are working on.
Get in Touch